News.

Is your next best career move In The Making?
Frances Milvydas Frances Milvydas

Is your next best career move In The Making?

In The Making is more than a name, it’s a proudly over-achieving attitude.

We’re looking for an experienced, ambitious and energetic PR consultant to join our team of creative thinkers, dreamers and doers.

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What’s (brand) love got to do with it? 
Frances Milvydas Frances Milvydas

What’s (brand) love got to do with it? 

I’m a millennial. Call us whatever, but you can’t argue that we’ve faced more than our fair share of “once-in-a-lifetime” crises. And that has made us a pretty resilient generation, battle-hardened - if you will.

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Wanderlast is officially back - and oh boy, are brands leveraging it!
Frances Milvydas Frances Milvydas

Wanderlast is officially back - and oh boy, are brands leveraging it!

If you feel like everyone you know is in Europe right now, you’re not alone.

While the rising cost of living might be impacting our wallets, it’s having no effect on our wanderlust. In fact, after three years of border closures and tight travel restrictions, Aussies are hitting the open roads (and airport bars) en masse…

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Journey from Intern to Account Coordinator
Frances Milvydas Frances Milvydas

Journey from Intern to Account Coordinator

On the brink of completing my Diploma in Mass Communications in Penang, I began thinking about future career paths.

I first discovered Queensland University of Technology (QUT) and in 2018, my family took a flight to Brisbane – the first ever city in the land Down Under we’d visit for a holiday and university tour. Unbeknownst to me at the time was the significance of the trip which would spark the chain events leading into the major career milestones ahead.

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Will AI take over the communications industry?
Frances Milvydas Frances Milvydas

Will AI take over the communications industry?

When I enrolled in university I wanted to work in an industry that was safe; countless job opportunities, a plethora of avenues to explore, and endless chances to learn new skills – that’s why I chose a degree in Business Management and Professional Communication. If anyone had told me that a career in this field might not actually have the longevity I was looking for, I would have scoffed. How could this possibly be?

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The cage battle of the algorithms: Google vs TikTok… Boomer vs Gen Z
Frances Milvydas Frances Milvydas

The cage battle of the algorithms: Google vs TikTok… Boomer vs Gen Z

I’m a Gen X working in social, which puts me just ahead of being a boomer in social. Do you know how challenging that can be… when you are out to dinner with friends and they are discussing the cost of living impact on private school fees, while you are searching their blank faces for any recognition when you start talking about your beige flags?

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